The Philadelphia Museum of Art (PMA) will develop a new vision for integrating contemporary art into all areas of the museum's work—including its historic collections. Led by curator Carlos Basualdo, the new "Contemporary Caucus" will engage staff from education, technology, marketing, communications, and the modern and contemporary art department to identify and implement optimal strategies for connecting with 21st-century audiences. Caucus members will hold a series of lectures and discussions with guest speakers from other organizations doing innovative work in this area, and will visit peer institutions throughout the United States and Europe to gain firsthand experiences of best practices in contemporary arts programming. At the end of the planning process, the caucus will circulate final recommendations—for exhibition displays, educational activities, marketing initiatives, and more—to museum staff and trustees. Results will also be published on the PMA website to further the conversation about contemporary museum experiences.1
- 1. Management grants, through the Philadelphia Cultural Management Initiative, were awarded through 2013 following which a new funding category, Advancement grants, was introduced to support substantial long-term organizational development.