FWM Shopworks: new commercial opportunities for artists and organization

The Fabric Workshop and Museum

2021
$300,000

1-fabric-workshop-recovery-grant-2021-03-web.jpg

Museum shop at The Fabric Workshop and Museum, Philadelphia, PA. Photo by Carlos Avendaño.

An initiative supported by consultants with expertise in retail, e-commerce, and web design strategies, as well as a new staff position that will coordinate commercial studio endeavors, will aim to bolster the earning potential of both The Fabric Workshop and Museum and artists. The extended capacity for studio collaborations with artists will allow the organization to create and sell limited-edition artworks and other merchandise related to its exhibitions, artist residencies, and permanent collection.

The total grant amount represents project funding plus an additional 20% in unrestricted general operating support.