InterAct took the lead role in an effort to transform the Adrienne, a multi-tenant arts facility, as a regional hub for the development and production of new plays and theater. CultureWorks Greater Philadelphia, a consultancy firm with expertise in creative, co-working models for cultural organizations, facilitated a seven-month planning process with the building's landlord and other Adrienne tenants, such as PlayPenn and Philly Improv Theater, to arrive at a shared mission for all parties. InterAct also spearheaded efforts to redesign portions of the Adrienne by building a centralized box office and creating a more cohesive range of programming that includes all tenants. A national study of shared arts facilities inspired new ideas for collaborative promotional and fundraising efforts. 1
- 1. Management grants, through the Philadelphia Cultural Management Initiative, were awarded from 2009 through 2013.