Founded in 1974, People's Light is one of Pennsylvania's largest professional nonprofit theaters and is known for its resident company of artists, eclectic mix of productions, and innovative work with young people. The company produces a mix of world premieres, contemporary plays, and fresh approaches to classic texts. Its initiatives include the New Play Frontiers Residency and Commission program to support the development of new work.
People's Light will conduct an in-depth market analysis and develop the company's approach to diversifying its programs, attracting new audiences, and deepening relationships with existing audiences. With a 7-acre suburban campus, which includes soon-to-be expanded catering and restaurant facilities, People's Light seeks to position itself as a vibrant cultural and civic center for its region, with theater at its core. Research will investigate the area's unmet demand for a variety of programming—concerts, musical theater, speaker series, among others—that would appeal to multigenerational audiences and complement the company's primary season of main-stage theatrical productions and year-round education programs. People's Light will also develop new marketing and communications strategies to support its new programmatic offerings and will enhance customer service by establishing a department of patron and guest services that will foster sustained relationships with the public. [fn]Advancement grants were awarded from 2014 through 2017.[/fn]