“Exhibitions are some of the most dynamic ways of presenting art at this moment because they exist as open-ended platforms for engagement,” Marnie Burke de Guzman said when she spoke with us in the winter of 2013. She distinguished exhibitions from time-based performances that demand considerable, uninterrupted time for their consumption. In the video below, the San Francisco-based marketing strategist points out how this “open-ended” experience—echoed by the non-linear way we generate and receive content in the digital realm—provides rich opportunities for marketing and audience engagement.
About Marnie Burke de Guzman
Marnie Burke de Guzman has more than 20 years of experience in strategic branding, marketing, user centered design, program and content development, and community relations for cultural organizations. She was the director of marketing and audience strategy for SFMoma and director of external affairs at the University of California, Berkeley Art Museum & Pacific Film Archive. She is a founding member of the steering committee of the Art Museum Marketing Association and a member of the executive committee of the board of directors at the Headlands Center for the Arts.