Talking Exhibitions with Marnie Burke de Guzman
Talking Exhibitions with Marnie Burke de Guzman
“Exhibitions are some of the most dynamic ways of presenting art at this moment because they exist as open-ended platforms for engagement,” Marnie Burke de Guzman said when she spoke with us in the winter of 2013. She distinguished exhibitions from time-based performances that demand considerable, uninterrupted time for their consumption. In the video below, the San Francisco-based marketing strategist points out how this “open-ended” experience—echoed by the non-linear way we generate and receive content in the digital realm—provides rich opportunities for marketing and audience engagement.