This house, garden, and farm in the Germantown neighborhood of Philadelphia served as the ancestral home to a Quaker Philadelphia family for over nine generations—from 1690 to 1973. The National Historical Landmark site now offers programs that focus on history, horticulture, and urban agriculture, including a farmer's market of produce grown on-site. In recent years, Wyck staff has used Center support to consider new methods of identifying and deepening connections between the house and its landscape, as well as between the present and the past, and to build public awareness through enhanced branding and marketing. A new, audience-centered business plan is being developed after an intensive Center-funded evaluation of Wyck's current programs and visitors activities.
Wyck will evaluate its current programming in advance of writing a new business plan. In recent years, Wyck has developed a host of new visitor activities, ranging in theme from antique roses to urban agriculture. Wyck staff will conduct this evaluation—mostly audience research through online and on-site surveys—in order to aid its mostly part-time staff in analyzing current activities and determining which ones are most effective in generating audiences, revenue, and/or philanthropic support. The resulting business plan will result in even more audience-centered programs with greater potential to attract new visitors and engage them in ongoing relationships. This plan will attempt to maximize the role that the 325-year-old historic site can play in the life of its neighboring urban community, directly impacting those who reside there. [fn]Management grants, through the Philadelphia Cultural Management Initiative, were awarded through 2013 following which a new funding category, Advancement grants, was introduced to support substantial long-term organizational development.[/fn]