What are you learning about presenting digital performance and audience engagement through your new Opera Philadelphia Channel?
We have learned that dedicating resources for purpose-made cinematic work can yield some remarkable and durable artistic work that has the capacity to simultaneously attract new audience members and engage current audiences that have a thirst for innovation and new experiences. Digital performance also has little history or heritage in our form and genre, so it is not weighed down by past practice, which has created a more inclusive space for artists of a wide range of identities to have a voice and opportunity.
How do you envision the future of Opera Philadelphia’s annual festival model with regard to digital technology? What new opportunities does it offer?
We see the Opera Philadelphia Channel being an integral part of our artistic practice and our consumer experience, including with an annual fall festival. We are considering premiere screenings and releases of new films as part of the festival experience. These will provide further opportunities to explore the possibilities of contemporary operatic expression by a diverse pool of artists.
How do you think the effects of COVID-19 will change the performance sector in the years ahead?
We are starting to understand that we are on the cusp of permanent and substantial change in consumer behavior, philanthropy, and artistic content. Our early data and experience suggest that buying behavior will be radically different than past patterns. Philanthropic choices are shifting to ensure arts organizations are participating in reducing inequity in their work throughout the entire enterprise, and an inclusive and equitable artistic practice will create new kinds of artistry within our genres. Our experiences also suggest that past buying behavior, research data, and practice cannot be used in determining how these changes will look. Instead, we must rely on current practice, experimentation, and constantly listening to our community and supporters. Being nimble and responsive to nuances in people’s post-pandemic aspirations will have to be the hallmarks of organizational culture.
“Digital performance also has little history or heritage in our form and genre, so it is not weighed down by past practice, which has created a more inclusive space for artists of a wide range of identities to have a voice and opportunity.”—David Devan