Trevor O'Donnell has a long track record of helping theater and arts organizations build larger audiences and earn more revenue through a number of strategies: retooling messages, strengthening persuasive communications, identifying new audiences, tapping new revenue streams, and professionalizing sales and marketing efforts. He has worked in partnership with clients such as Disney Theatrical Productions, Cirque du Soleil, the Music Center of Los Angeles, Center Theatre Group, Symphony Space, Blue Man Productions, Broadway's Nederlander Organization, the Autry Museum, Goldstar, and numerous Broadway shows and other arts organizations. On Broadway, for example, O'Donnell developed innovative marketing and sales initiatives for Theatre Direct International/ Broadway.com, an agency created by producer Cameron Mackintosh (The Phantom of the Opera, Cats, Les Misérables) to sell New York and London theater to domestic and international tourism markets. O'Donnell is the author of Marketing the Arts to Death: How Lazy Language is Killing Culture, an e-book published in 2011. He has held marketing posts at a several theaters and arts centers including Manhattan Theatre Club, Symphony Space, the New Brunswick Cultural Center, Mattress Factory, and Pittsburgh Public Theatre.
In a hands-on session at The Pew Center for Arts & Heritage in early 2012, O'Donnell worked with Philadelphia-area arts professionals on how to use the right words to attract young, diverse audiences without neglecting long-time patrons.